Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties. To complicate all this, your home is an emotional asset—it’s hard to see it objectively.
Correctly priced homes sell faster because they are exposed to more qualified buyers. The closer to market value, the higher the offers and the more competing offers you will receive. In addition, other realtors are more likely to present your property to their buyers when the price is close to market value.
When a property is priced too high it generally only attracts “lookers” and helps competing homes look more appealing by comparison.
Many sellers think they can start high and lower their price later on. However, when a home sits on the market for too long it often causes buyers to wary and can significantly decrease its marketability and appeal. This may even result in the sale price dropping below the market value because the seller gets desperate and runs out of time.
Let’s sit down together and review today’s market to create a custom price for your home that gives you the greatest return on your investment in the shortest amount of time.
Give me a call to set up an appointment and receive a free comparative market analysis of your home.
For more useful information on becoming an educated seller in today’s market, contact me for a free copy of my Becoming an Informed Home Seller guide.
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Dave Masson
Founder/Realtor® Team Lead/CIR REALTY Vancouver Owner
Dave graduated from BCIT with a Diploma in Professional Sales and Marketing and began his successful real estate career in 2010. He received the prestigious Rookie of the Year Award from Royal LePage in his first year. Since then, Dave has consistently ranked among the top performers, placing in the top 10% of Royal LePage agents from 2013 to 2015 and in the top 5% from 2016 to 2019. He is highly regarded by clients for his negotiation skills and client-centric approach, ensuring they get the best possible price for their home sales or purchases in the shortest time.
Outside of work, Dave loves connecting with people and organizes various family fun and client appreciation events throughout the year. In his free time, he enjoys staying active at the gym, playing hockey on multiple teams, and cherishing moments with his wife Kristy and daughters Kashton and Quinn. Giving back is also a core value for Dave, as he serves on the board of directors at Ruben’s Shoes Society, a local non-profit organization that builds and supports schools in impoverished areas. To raise funds for this cause, he annually hosts Ruben’s Classic, a hockey tournament.
Dave’s dedication, expertise, and commitment to his clients and community have made him an exceptional real estate agent. With his extensive track record of success and his genuine care for people, he continues to make a positive impact in the industry and beyond.
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