Five Home Staging Facts and Myths You Need to Know

When selling your property, it is crucial to appeal to potential buyers. This often involves a comprehensive staging process, which may seem daunting to some.

The Dave Masson Real Estate Group’s services aim to alleviate these concerns. We will provide professional staging to make your home truly stand out.

Why Rely on a Professional Home Stager?

“But Dave, surely I can stage my own house — just declutter and pack a few things away?”

Contrary to common myths, home staging involves more than just decluttering. Our signature service incorporates professional home staging in collaboration with top local companies.

One of the top local companies is Upstaged Vancouver. Our professional stagers “have staged millions of dollars in Real Estate. They also have access to a full warehouse bursting with various furniture, artwork, rugs, lighting, plants, and accessories.” 

These resources transform houses into homes that look luxurious and lived in. Our approach is so practical that there’s a good chance you won’t want to move after we’ve completed our staging process!

Debunking Staging Myths

Myth #1: A Buyer Can Better Imagine a Home without Furniture

Fact: Furniture provides scale and vision. Like in a show home, a fully furnished and decorated house allows prospective buyers to visualize their lives within its walls.

After its selling price, the condition of your home is the single most significant factor determining how fast and for how much it sells.

Many potential buyers struggle to visualize the true potential of a home. This is because they need to see it. Staging allows them to see past imperfections and instead focus on the home’s best features.

Myth #2: You Don’t Need Staging During a Hot Seller’s Market

Fact: Professional staging has proven to generate higher selling prices and quicker sales. They develop this regardless of the market.

It also increases the perceived value of the property. It further increases the likelihood of a smoother transaction and firm completion.

Myth #3: Staging Is Mostly Decluttering and a Little Rearranging, and I Can Do Most of It Myself

Fact: Staging goes beyond simple decluttering. Professional stagers apply design principles that maximize perceived value.

This is because these professionals are equipped with training and experience.

Myth #4: Decorated Homes Don’t Need Staging

Fact: Even decorated homes benefit from staging. Staging shifts the focus from the owner’s personal style and emotional collections to the home’s best features.

This allows prospective buyers to envision themselves living there.

Myth #5: Buyers Can Look Past Imperfections

Fact: Today’s buyers have high expectations. This is because of their increasing sophistication and exposure to real estate shows and platforms.

Especially in higher price ranges, buyers expect a turnkey experience, and a home needs to shine to attract their attention.

Professional Staging: A Worthwhile Investment

Professional staging makes your home more appealing and impacts the selling process.

According to the National Association of Realtors, 48% of listing agents say that staging decreases the time a home spends on the market.

This service is included in our professional marketing package as it upholds our brand and reputation.

What to Expect from the Staging Process

We understand that selling your home can feel overwhelming. But worry not because our streamlined process ensures a smooth transition. The staging process, a key component, can impact your selling price the most.

Despite the average cost of staging, its return on investment in the speed of sale and final selling price often outweighs the initial staging costs.

Experience the transformative power of professional staging with our before and after videos! These visuals provide undeniable evidence that staging makes a difference, even in vacant homes.

Get ready to unlock the true potential of your home with the Dave Masson Real Estate Group!

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Dave Masson

Founder/Realtor® Team Lead/CIR REALTY Vancouver Owner

Dave graduated from BCIT with a Diploma in Professional Sales and Marketing and began his successful real estate career in 2010. He received the prestigious Rookie of the Year Award from Royal LePage in his first year. Since then, Dave has consistently ranked among the top performers, placing in the top 10% of Royal LePage agents from 2013 to 2015 and in the top 5% from 2016 to 2019. He is highly regarded by clients for his negotiation skills and client-centric approach, ensuring they get the best possible price for their home sales or purchases in the shortest time.

Outside of work, Dave loves connecting with people and organizes various family fun and client appreciation events throughout the year. In his free time, he enjoys staying active at the gym, playing hockey on multiple teams, and cherishing moments with his wife Kristy and daughters Kashton and Quinn. Giving back is also a core value for Dave, as he serves on the board of directors at Ruben’s Shoes Society, a local non-profit organization that builds and supports schools in impoverished areas. To raise funds for this cause, he annually hosts Ruben’s Classic, a hockey tournament.

Dave’s dedication, expertise, and commitment to his clients and community have made him an exceptional real estate agent. With his extensive track record of success and his genuine care for people, he continues to make a positive impact in the industry and beyond.

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